[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bamat.cz\/vylepsete-svuj-produkt-na-co-mozna-nejlepsi-uroven\/#Article","mainEntityOfPage":"https:\/\/www.bamat.cz\/vylepsete-svuj-produkt-na-co-mozna-nejlepsi-uroven\/","headline":"Vylep\u0161ete sv\u016fj produkt na co mo\u017en\u00e1 nejlep\u0161\u00ed \u00farove\u0148","name":"Vylep\u0161ete sv\u016fj produkt na co mo\u017en\u00e1 nejlep\u0161\u00ed \u00farove\u0148","description":"Produkt =hmotn\u00e9 statky a slu\u017eby nab\u00edzen\u00e9 z\u00e1kazn\u00edk\u016fm k uspokojen\u00ed jejich p\u0159\u00e1n\u00ed a pot\u0159eb. Slu\u017eba =ekonomick\u00fd statek nehmotn\u00e9ho charakteru. 3 z\u00e1kladn\u00ed dimenze produktu: 1. Z\u00e1kladn\u00ed charakteristika produktu(neboli j\u00e1dro) – jedn\u00e1 se zejm\u00e9na o fyzik\u00e1ln\u00ed vlastnosti, chemick\u00e9 slo\u017een\u00ed, rozm\u011br, chu\u0165, trvanlivost… 2. P\u0159idan\u00fd produkt(neboli slu\u017eby, kter\u00e9 souvisej\u00ed s produktem) – jedn\u00e1 se o r\u016fzn\u00e9 formy z\u00e1ruk, servis, instalace, poradenstv\u00ed, […]","datePublished":"2018-02-28","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.bamat.cz\/author\/#Person","name":"","url":"https:\/\/www.bamat.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/89f417dfbb336d235b856435ef935ffa51c2f646edc1f5c4e6fccf32a9c88173?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/89f417dfbb336d235b856435ef935ffa51c2f646edc1f5c4e6fccf32a9c88173?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bamat.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bamat.cz\/wp-content\/uploads\/img_a314208_w1760_t1524989312.jpg","url":"https:\/\/www.bamat.cz\/wp-content\/uploads\/img_a314208_w1760_t1524989312.jpg","height":0,"width":0},"url":"https:\/\/www.bamat.cz\/vylepsete-svuj-produkt-na-co-mozna-nejlepsi-uroven\/","about":["Podnik\u00e1n\u00ed"],"wordCount":488,"articleBody":"Produkt =hmotn\u00e9 statky a slu\u017eby nab\u00edzen\u00e9 z\u00e1kazn\u00edk\u016fm k uspokojen\u00ed jejich p\u0159\u00e1n\u00ed a pot\u0159eb.Slu\u017eba =ekonomick\u00fd statek nehmotn\u00e9ho charakteru.3 z\u00e1kladn\u00ed dimenze produktu:1. Z\u00e1kladn\u00ed charakteristika produktu(neboli j\u00e1dro) – jedn\u00e1 se zejm\u00e9na o fyzik\u00e1ln\u00ed vlastnosti, chemick\u00e9 slo\u017een\u00ed, rozm\u011br, chu\u0165, trvanlivost…2. P\u0159idan\u00fd produkt(neboli slu\u017eby, kter\u00e9 souvisej\u00ed s produktem) – jedn\u00e1 se o r\u016fzn\u00e9 formy z\u00e1ruk, servis, instalace, poradenstv\u00ed, poji\u0161t\u011bn\u00ed, v\u00fdhodn\u00e9 platebn\u00ed a dodac\u00ed podm\u00ednky…3. Symbolick\u00e9 hodnoty –spad\u00e1 zde p\u0159edev\u0161\u00edm zna\u010dka v\u00fdrobku, image, m\u00f3dnost, styl, zem\u011b p\u016fvodu a dal\u0161\u00ed.Klasifikace produkt\u016f ve slu\u017eb\u00e1ch:·         v\u0161eobecn\u00fd produkt,·         o\u010dek\u00e1van\u00fd produkt,·         ,,n\u011bco m\u00e1lo nav\u00edc“,·         potenci\u00e1ln\u00ed produkt.Produkt lze roz\u010dlenit tak\u00e9 v z\u00e1vislosti na jeho p\u0159idan\u00e9 hodnot\u011b:·         Z\u00e1kladn\u00ed v\u00fdhoda produktu – jedn\u00e1 se o j\u00e1dro produktu. Je to prosp\u011bch, kter\u00fd si z\u00e1kazn\u00edk opravdu po\u0159izuje (nap\u0159\u00edklad p\u0159i pronajmut\u00ed hotelov\u00e9ho pokoje si host kupuje p\u0159edev\u0161\u00edm sp\u00e1nek).·         Z\u00e1kladn\u00ed produkt – p\u0159edpokl\u00e1d\u00e1 ur\u010dit\u00e9 z\u00e1kladn\u00ed vybaven\u00ed (nap\u0159\u00edklad, \u017ee hotelov\u00fd pokoj mus\u00ed b\u00fdt vybaven\u00fd postel\u00ed, aby mohl plnit svou funkci. D\u00e1le by zde m\u011bla b\u00fdt sk\u0159\u00ed\u0148, st\u016fl, koupelna…).·         O\u010dek\u00e1van\u00fd produkt – jedn\u00e1 se o ur\u010dit\u00e9 v\u00fdhody, kter\u00e9 z\u00e1kazn\u00edk p\u0159i koupi o\u010dek\u00e1v\u00e1 (nap\u0159\u00edklad je o\u010dek\u00e1van\u00e1 \u010distota hotelov\u00e9ho pokoje, \u010dist\u00e9 ru\u010dn\u00edky, funguj\u00edc\u00ed lampi\u010dky…).·         Roz\u0161\u00ed\u0159en\u00fd produkt –jedn\u00e1 se o ur\u010dit\u00e9 benefity, kter\u00e9 jsou z\u00e1kazn\u00edk\u016fm poskytov\u00e1ny nad r\u00e1mec o\u010dek\u00e1v\u00e1n\u00ed. Proto mohou tyto benefity p\u0159edstavovat ur\u010ditou konkuren\u010dn\u00ed v\u00fdhodu (nap\u0159\u00edklad se m\u016f\u017ee jednat o l\u00e1hev sektu na uv\u00edtanou jako pozornost podniku, o hotelov\u00fd pokoj s v\u00fdhledem na mo\u0159e…).·         Potenci\u00e1ln\u00ed produkt –jedn\u00e1 se ji\u017e o kone\u010dnou verzi produktu dopln\u011bnou o v\u0161echny mo\u017en\u00e9 vylep\u0161en\u00ed a transformace.Aby byl nab\u00edzen\u00fd produkt dokonal\u00fd, je pot\u0159eba analyzovat, co ji\u017e z\u00e1kazn\u00edk\u016fm nab\u00edz\u00edte, a zda jste se dostali a\u017e na \u00farove\u0148 potenci\u00e1ln\u00edho produktu, nebo zda m\u016f\u017eete sv\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00eddnout je\u0161t\u011b n\u011bco nav\u00edc.                                                                                                                                                                                                                                                                                                                                                                                        4.9\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Vylep\u0161ete sv\u016fj produkt na co mo\u017en\u00e1 nejlep\u0161\u00ed \u00farove\u0148","item":"https:\/\/www.bamat.cz\/vylepsete-svuj-produkt-na-co-mozna-nejlepsi-uroven\/#breadcrumbitem"}]}]